MANAGEMENT INFORMATION FOR THE MEDIA INDUSTRY
08/02/2026

How News Organisations Should Work With AI Companies

17.03.2025
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Earl J. Wilkinson, INMA, a top-class international expert on the global newspaper media

How news media organisations should work with AI companies to act quickly in the face of rapid technology advancements is the focus of this report

“How News Organisations Should Work With AI Companies” delves into:

• What LLMs are (and other key terms)

• Where news fits into AI

• What partnerships with AI companies can look like

• The AI company landscape

• AI middlemen

• What news organisations can do now

• Scenario planning

The report is the culmination of several months of INMA research, including conversations with various AI players, companies working on the peripheries of the technology, news organisations, and digging into the trends, technologies, and hands-on trials of numerous products.



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