MANAGEMENT INFORMATION FOR THE MEDIA INDUSTRY
25/10/2020

Flip-Pay drives impressive digital subscription revenue at independent.ie with next generation cloud-based paywall technologies

20.06.2020
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Dublin, Ireland – Flip-Pay announces the successful deployment of its technology in delivering the adaptive paid-for-content strategy for Mediahuis’s Independent News & Media subsidiary (“INM”).
“Last year INM embarked on the digital transformation of independent.ie which encompassed a paid-for-content strategy across web, app and e-paper. We selected Flip-Pay as it offered us a rapid route to market, agile scalability and the complete suite of tools to manage our digital estate. The performance and reliability of the platform has been outstanding and INM are now deploying Flip-Pay across all our titles” - Henry Minogue, CIO, INM
Flip-Pay is at the heart of INM’s digital transformation strategy. The platform provides subscription services across multiple channels, as well as Identity management, reporting, billing, payments, advanced analytics and, where required, a complete helpdesk solution to manage customer retention. 
When INM were choosing a technology partner for this project, they selected Flip-Pay for its ability to deliver all of this functionality as a one-stop shop solution. 
Flip-Pay is software-as-a-service ( SAAS ). It’s a cloud based platform that scales on demand, requiring no installation of hardware or software by the publisher. It also enables the publisher to rapidly deploy the solution across multiple titles. 
“We were delighted to be selected as INM’s technology provider for their digital transformation project and to deliver the most advanced solution of its kind to Ireland’s largest publisher. INM had a first year target for digital subscriptions, and we smashed that figure within the first three weeks and doubled it again within six weeks“ said Paul McCarthy-Brain, CEO , Flip-Pay. “The simplified customer on-boarding process means higher conversion and lower churn. We’re now working closely with INM on expanding these tools to more publications.”


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